Whats Become Of The Broken Hearted?

In a balanced real estate market 20%-40% of homes listed for sale end up expiring unsold after their initial six month listing period. You can compound those numbers when you get into a buyers market like we now find ourselves. With 3-4 times as many homes listed for sale there’s bound to be a lot of broken hearts.

Let’s look at the four things that can influence the sale of a home:

Location – there’s no doubt that some locations are more desirable than others, hence the old real estate adage – location, location, location. You can’t control your location if you’re already there. Location does not affect the condition or marketing of your home, but it will influence the price.
Condition – the better the condition, the greater the appeal. Selling a home is like selling any other product. The better someone feels when they walk into a home, the more likely they are to buy it. Fresh paint, uncluttered appearance, and overall cleanliness go a long way in enhancing the appeal of any home.
Price – so what if you have a nice home in a great location and it still didn’t sell. Take a look at what’s selling and see how your price compares. If you are overpriced in this market you might as well take the for sale sign out of your front yard. All that an overpriced home does is help sell homes that are priced right.
Marketing – OK, you home is in good condition, priced right, and in a desirable area and it still hasn’t sold, now what? This is where you look at your agent. You control the location, condition, and price of your home, but your agent controls the marketing. If you are truly spot on for the first three items, then you’re just not getting enough exposure.

It’s time for another agent who specializes in home marketing - an agent with a big web presence, an agent that will market your home locally and nationally (for relocating buyers), an agent who generates lots of buyers to cross market, an agent with a plan.